Hi, I’m
Kelsey McGrew
Brand & Communications Executive
I translate the
cutting edge into stories and brands
that move people.
Those in relentless pursuit of the unknown are not simply making history. They are the catalyst. When we amplify those voices with precision and reach, we do not just inform. We move others to imagine more, to reach further, and contribute to change that compounds.
Whether it's the hardest alpine ascent in history or tracking marine mammals with ASVs...Explorers. Scientists. Technologists. I'm here to hone in on the essence, amplify the novelty, and inspire change.
One arc, five steps, from essence to impact: a method that holds at any scale, self-executed or led.
01
Immerse
Deep Research
Long-form Interviews
Time in the Field
CURIOSITY
EMPATHY
APTITUDE02
Identify
Core Novelty
Broader Impact
Ideal Audience
INSIGHT
DISCERNMENT
CLARITY03
Medium
Story Form
Creative Strategy
Narrative Design
VISION
CRAFT
SENSIBILITY04
Produce
Creative Execution
Team Alignment
Vision Continuity
Leadership
RIGOR
STEWARDSHIP05
Amplify
Channel Strategy
Placement + Timing
Launch + Rollout
Strategy
reach
resonance
I work where I see impact, humanity, and advancement. That's the filter. That's the core of what moves me and drives the work.
Featured Work
Head of Marketing & Communications
Seasats
Built the marketing and communications function from the ground up, leading a $1M rebrand that supported a $20M+ fundraise. Developed corporate narrative, executive positioning, and investor communications strategy across defense, scientific, and commercial markets. Translated complex AI, autonomy, and oceanographic technology into compelling stories for scientists, investors, military leaders, and the public. Managed earned and paid media, agency partnerships, events, video production, trade shows, and CEO thought leadership to drive awareness, credibility, and growth.
Brand Marketing Manager
Mountain Hardwear
Built the brand marketing function from the ground up, supporting a company-wide rebrand and directing earned and paid media, athlete and partnership programs, events, digital activations, and brand films. Guided executive messaging and corporate communications through a period of significant public and industry pressure, supporting leadership visibility through speaking opportunities and industry forums.
Owner | Founder
Athlete + Explorer PR
Pocket Communications
JACKSON MARVELL, MATT CORNELL, ALAN ROUSSEAU
Directed strategy, PR, interview & creative production for world-class alpinists and mountain athletes, redefining what is possible at the edge of their sport. The centerpiece of that work was securing a full print and digital feature in The New York Times for three mountaineers completing what is widely recognized as the hardest traditional alpine ascent ever achieved, a piece that brought international recognition to the athletes and catalyzed new sponsorship support and legitimacy for the traditional alpine arena.
Olympian PR
Outside PR & Mountain Hardwear
KYRA CONDIE
Directed strategy, PR, media training, and video interview production for an Olympic climber entering the Games during climbing's debut as an Olympic sport. Positioned Kyra as the defining voice for the discipline's arrival on the world stage, shaping the narrative around what climbing is and what it brings to the Olympics. Secured major print, digital, and podcast features that carried both the athlete and the sport into mainstream cultural recognition.
* These four examples are a small sample from a large body of work that runs through high-level strategy, executive positioning and thought leadership, rebrands and brand identity, film and creative production, partnerships and media activations, earned and paid media, advertising, media training, case study development, leadership of internal teams and external agencies, creative collateral, athlete team development and management, event strategy and production, distribution, and data analysis. If you'd like specific examples, please reach out.
ALPINE ATHLETES: JACKSON MARVELL, MATT CORNELL, ALAN ROUSSEAU
〰️
CLIMBERS: KYRA CONDIE, KATIE LAMB, JESSIE GRUPPER, NINA WILLIAMS, ETHAN PRINGLE, KEENAN TAKAHASHI
~
MOUNTAIN HARDWEAR ATHLETE TEAM
~
ALPINE ATHLETES: JACKSON MARVELL, MATT CORNELL, ALAN ROUSSEAU 〰️ CLIMBERS: KYRA CONDIE, KATIE LAMB, JESSIE GRUPPER, NINA WILLIAMS, ETHAN PRINGLE, KEENAN TAKAHASHI ~ MOUNTAIN HARDWEAR ATHLETE TEAM ~
